2:56 PM
It's important that you throughly read through this before you ever decide to use private label rights, so that you fully understand the terminology as well as the exact rights and restrictions often associated with various licenses and releases.
To start, there are three different licenses common in the PLR industry: Resell Rights (RR) Master Resell Rights (MRR) Private Label Rights (PLR)
With Resell Rights, permission is granted by the product owner that allows you to simply resell the product. You are not permitted to modify the content, edit the content or add additional material to the content, in fact, you are rarely provided with the source (doc) file to be able to edit anything at all. With resell rights, you can not pass on any rights to your customers, meaning that they will purchase only personal rights to the product with no additional rights. Resell rights are always subject to various terms and conditions provided by the product developer, and can go so far as to how you are able to market the product, or distribute it.
With so many restrictions in place, it's often difficult to use resell rights products to further your own brand, as it's quite common that the original developer will incorporate their name and website URL within the product itself. What does this mean? You will end up spending time and resources promoting someone else's brand, rather than your own.
When it comes to making money online with your own product line, you'll want to avoid products that only offer resell rights, unless you intend to feature them only as added upsells or bonus products.
With MRR, Master Resell Rights, you are usually allowed to both sell the product with personal rights to your customers, or sell the rights as well, so that your customer can also sell the product to their customer.
Generally, products featuring MRR will cost more per license than those with RR due to the added flexibility offered with these types of releases.
With PLR, Private Label Rights, you are given the most flexibility of all, including being able to modify the document or content, add your name as the signature author, and sell and distribute the product however you wish.
When it comes to private label, there are a couple of different sub licensing restrictions often in place including:
Limited Private Label: High quality private label based on limited distribution and licensing options. Usually these licenses offer the buyer the flexibility of modifying the content, adding their name to the content and selling the content as a product, but does not allow the user to sell private label to others.
Unrestricted Private Label: This kind of private label offers a 'no holds barred' licensing, where the buyer can use the content however they wish as well as sell private label rights to others. Unrestricted private label content tends to get over-distributed quickly, and its value is diminished by the extended option that allows buyers to also give the content or product away.
Non Transferrable Private Label: Private label that falls under this category typically is higher in value, since while you have full rights to change it, modify it and add to it, you can not sell private label to others.
Still, regardless of the type of license you purchase, always look closely at the terms and rights, so that you understand what you are permitted to do, as well as what the developer does not allow.
When purchasing any kind of license rights, you want clear documentation outlining your rights, so that if you are ever questioned about your authority to use or repurpose the content, you can provide a license created by the original developer outlining your options and permissions.
If you ever purchase a PLR, or MRR package that does not include a copy of your rights, do NOT use it in any way until you contact the developer directly and request a copy of the terms associated with the package. Not receiving a license occurs very rarely however, in fact, I have never failed to receive a license for any products I purchased.
When it comes to making the most money online using pre-created content, you will want to primarily focus on PLR (Private Label) rather than MRR or RR.
The reason for this is simple, with PLR you can focus on building your own brand, credibility and reputation within your niche market by using the products and material as if it were originally developed by you or your company. In other words, you are the author!
As you can see, private label rights are the grandaddy of them all for good reason.
To start, there are three different licenses common in the PLR industry: Resell Rights (RR) Master Resell Rights (MRR) Private Label Rights (PLR)
With Resell Rights, permission is granted by the product owner that allows you to simply resell the product. You are not permitted to modify the content, edit the content or add additional material to the content, in fact, you are rarely provided with the source (doc) file to be able to edit anything at all. With resell rights, you can not pass on any rights to your customers, meaning that they will purchase only personal rights to the product with no additional rights. Resell rights are always subject to various terms and conditions provided by the product developer, and can go so far as to how you are able to market the product, or distribute it.
With so many restrictions in place, it's often difficult to use resell rights products to further your own brand, as it's quite common that the original developer will incorporate their name and website URL within the product itself. What does this mean? You will end up spending time and resources promoting someone else's brand, rather than your own.
When it comes to making money online with your own product line, you'll want to avoid products that only offer resell rights, unless you intend to feature them only as added upsells or bonus products.
With MRR, Master Resell Rights, you are usually allowed to both sell the product with personal rights to your customers, or sell the rights as well, so that your customer can also sell the product to their customer.
Generally, products featuring MRR will cost more per license than those with RR due to the added flexibility offered with these types of releases.
With PLR, Private Label Rights, you are given the most flexibility of all, including being able to modify the document or content, add your name as the signature author, and sell and distribute the product however you wish.
When it comes to private label, there are a couple of different sub licensing restrictions often in place including:
Limited Private Label: High quality private label based on limited distribution and licensing options. Usually these licenses offer the buyer the flexibility of modifying the content, adding their name to the content and selling the content as a product, but does not allow the user to sell private label to others.
Unrestricted Private Label: This kind of private label offers a 'no holds barred' licensing, where the buyer can use the content however they wish as well as sell private label rights to others. Unrestricted private label content tends to get over-distributed quickly, and its value is diminished by the extended option that allows buyers to also give the content or product away.
Non Transferrable Private Label: Private label that falls under this category typically is higher in value, since while you have full rights to change it, modify it and add to it, you can not sell private label to others.
Still, regardless of the type of license you purchase, always look closely at the terms and rights, so that you understand what you are permitted to do, as well as what the developer does not allow.
When purchasing any kind of license rights, you want clear documentation outlining your rights, so that if you are ever questioned about your authority to use or repurpose the content, you can provide a license created by the original developer outlining your options and permissions.
If you ever purchase a PLR, or MRR package that does not include a copy of your rights, do NOT use it in any way until you contact the developer directly and request a copy of the terms associated with the package. Not receiving a license occurs very rarely however, in fact, I have never failed to receive a license for any products I purchased.
When it comes to making the most money online using pre-created content, you will want to primarily focus on PLR (Private Label) rather than MRR or RR.
The reason for this is simple, with PLR you can focus on building your own brand, credibility and reputation within your niche market by using the products and material as if it were originally developed by you or your company. In other words, you are the author!
As you can see, private label rights are the grandaddy of them all for good reason.
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